About 19 Crimes
19 Crimes is an innovative Australian wine brand owned by Treasury Wine Estates, named after the 19 crimes that could get British convicts transported to Australia in the 18th and 19th centuries. The brand combines quality Australian wine with revolutionary augmented reality (AR) labels that bring the stories of historical convicts to life through your smartphone. Wine Range: • The Uprising - Bold red blend, the brand's flagship wine • Red Wine (Original) - Smooth, fruit-forward red • Cabernet Sauvignon - Classic Aussie Cabernet • Shiraz - Rich, full-bodied Australian Shiraz • Hard Chard - Oaked Chardonnay with bold character • Sauvignon Block - Crisp Sauvignon Blanc • Punishment Pinot Noir - Oregon-sourced Pinot • The Banished Dark Red - Deeper, darker red blend • Cali Red (Snoop Dogg collaboration) - California red wine Celebrity Collaborations: 19 Crimes has partnered with celebrities including: - Snoop Dogg - Cali Red, Cali Rosé, and other California wines - Martha Stewart - Chardonnay collaboration These partnerships have helped the brand reach new audiences and become one of the fastest-growing wine brands globally. Augmented Reality Experience: The 19 Crimes app (Living Wine Labels) uses AR technology to bring label characters to life. Point your phone at the bottle and watch as convicted felons tell their stories - a groundbreaking innovation that revolutionised wine marketing. Brand Story: The 19 crimes included petty theft, stealing sheep, and impersonating an Egyptian. Convicts transported to Australia became the founding settlers who built a new nation. 19 Crimes celebrates their stories of redemption and defiance. UK Availability: 19 Crimes wines are widely available across UK supermarkets including Tesco, Sainsbury's, Asda, Morrisons, Waitrose, and Ocado. Grocefully helps you compare 19 Crimes wine prices across UK supermarkets, ensuring you find the best deals on this popular Australian wine brand.


