About 7 Days
7 Days is a leading baked snacks brand founded in 1991 by Chipita S.A., a Greek snack food company established in 1973. The brand pioneered the concept of individually packaged croissants with delicious fillings - creating the perfect combination of taste and convenience for modern on-the-go snacking. The 7DAYS croissant was revolutionary when it launched, offering consumers a fresh-tasting bakery product with extended shelf life in convenient individual packaging. This innovation made quality croissants accessible beyond traditional bakeries, transforming the breakfast and snacking habits of millions across Europe and beyond. The range has expanded to include various fillings such as cocoa, vanilla, strawberry, and combinations like Double Max varieties. Beyond croissants, 7 Days offers Bake Rolls - crispy bread-based snacks in flavours like garlic that have become popular alternatives to crisps. Chipita's portfolio also includes related brands Chipicao and Fineti, covering the croissant and baked snacks category comprehensively. In January 2022, Mondelēz International completed its €2 billion acquisition of Chipita, recognising 7 Days' strong position in the $65 billion global packaged baked snacks category. With manufacturing in 13 plants across Europe and distribution to over 50 countries serving 2 billion consumers, 7 Days has grown from Greek origins to become a truly global bakery brand.