About 7UP
7UP is the number one lemon and lime soft drink brand in Great Britain, generating £77 million in retail sales value. The brand and formula are owned by Keurig Dr Pepper, with distribution in the UK handled by Carlsberg Britvic. In 2025, 7UP launched Pink Lemonade - a zero-sugar variant delivering lemon, lime, and raspberry flavour. This marks the brand's first UK launch since 2020, available in 330ml cans, 500ml bottles, two-litre bottles, and eight-can multipacks. The launch is backed by a multi-million pound campaign including outdoor advertising, social media, influencer partnerships, and shopper marketing. The 7UP range includes: - 7UP Regular: Classic lemon-lime sparkling drink - 7UP Free: Zero sugar variant - 7UP Pink Lemonade (2025): Zero-sugar lemon, lime & raspberry As one of the largest brands in the fruit-flavoured carbonates retail space, 7UP is widely available across UK grocery stores, convenience outlets, and foodservice channels. The brand's 2025 global campaign 'Super Duper Refresher' showcases new flavour innovations across multiple markets.












