About Aashirvaad
Aashirvaad is India's leading atta (whole wheat flour) brand, owned by ITC Limited and trusted by millions of households since launching in 2002. With a commanding 28% market share and over ₹4,200 crore in turnover, Aashirvaad has become synonymous with quality Indian flour, now available in UK supermarkets for authentic home cooking. The brand's flagship Shudh Chakki Atta is made from carefully selected wheat grains, milled using traditional chakki-style stone grinding that retains the nutritional benefits while delivering the perfect texture for soft, fluffy rotis and parathas. The Multigrain variety adds additional grains for enhanced nutrition, catering to health-conscious consumers. ITC takes pride in its sourcing, with Aashirvaad Select Atta featuring premium Sharbati wheat from the Sehore district of Madhya Pradesh – renowned for producing exceptional quality grains. The packaging features beautiful Madhubani art depicting Indian farming heritage, reflecting the brand's deep connection to agricultural traditions. In the UK, Aashirvaad is imported by Shanker Europe Ltd and available at major supermarkets including ASDA, Tesco, and Morrisons. Whether you're making daily rotis, special occasion puris, or experimenting with Indian baking, Aashirvaad delivers the consistency and quality that has made it India's number one atta brand.
