About Alpro
Alpro is Europe's leading plant-based food and drink brand, headquartered in Ghent, Belgium, and now owned by French multinational Danone. The company pioneered plant-based alternatives in Europe, beginning development of soya-based drinks in 1973 and officially launching in Belgium in 1979. Alpro was formally established in 1980 as a subsidiary of the Vandemoortele Group, marking over four decades of plant-based innovation that has helped transform how Europeans eat and drink. The company's ownership journey reflects the growing mainstream appeal of plant-based products. Vandemoortele sold Alpro to US company Dean Foods for approximately $455 million in 2009. WhiteWave Foods, managing Alpro, was spun off as an independent company in 2013 and listed on the New York Stock Exchange. In July 2016, Danone announced its acquisition of WhiteWave for $10.4 billion, completed in April 2017. Alpro now sits within the Danone family alongside other plant-based brands, benefiting from significant investment in production capacity including the conversion of a French dairy factory to oat milk production. The UK represents a key market for Alpro. In 2000, the company built a soy milk plant in Burton Latimer, England, demonstrating early commitment to the British market. Alpro has consistently innovated for UK consumers, launching the country's first reduced-calorie soya alternative to yogurt in 2008. Today, Alpro products are found in virtually every UK supermarket. Alpro's product range spans multiple plant bases. Soya remains foundational, with Original, Light, and various flavoured drinks available. Oat drinks have experienced explosive growth, with Alpro's No Sugars oat milk winning the prestigious Lausanne Index Prize Supreme Award in 2020. Almond drinks offer a nutty alternative, while coconut, hazelnut, cashew, and rice variants provide further choice. All products are made from non-GM ingredients. Beyond drinks, Alpro produces yogurt alternatives in various flavours including Plain, Vanilla, Strawberry, and tropical varieties. Single-serve and family-size options cater to different needs. Cream alternatives enable plant-based cooking and baking. Dessert pots provide indulgent plant-based treats. The range has expanded significantly from its soya-only origins. Sustainability credentials matter to Alpro's target consumers. The brand achieved B Corp certification in 2018, recognising efforts to combine social and environmental goals with financial success. Danone has invested heavily in sustainable sourcing, working directly with European farmers to future-proof soya supply chains. The plant-based category inherently offers lower environmental impact than dairy production. Alpro's positioning targets multiple consumer motivations: vegans seeking dairy-free options, the lactose intolerant requiring alternatives, health-conscious consumers reducing dairy intake, and flexitarians exploring more sustainable food choices. This broad appeal has driven category growth across European markets. Alpro products are available at all major UK supermarkets including Tesco, Sainsbury's, Asda, Morrisons, and Waitrose, as well as health food shops and online retailers. Using Grocefully to compare Alpro prices across retailers ensures you find the best deals on these leading plant-based products.