About Ayumi
Ayumi Naturals is a proud British brand founded by Sheilesh 'Shi' Shah, combining time-tested Ayurvedic ingredients with modern science to create quality natural beauty products manufactured in the UK. The brand draws on ancient wisdom from the Indian Ayurvedic tradition while ensuring all products meet contemporary standards through rigorous dermatological testing. Ayumi's philosophy centres on promoting both inner and outer wellbeing through the power of natural, plant-based ingredients. The range includes pure natural oils that have been used for centuries in traditional beauty rituals: Pure Castor Oil prized for hair and nail strengthening, Pure Almond Oil for skin nourishment and moisture, Pure Olive Oil for deep conditioning, and Bio Active Growth Hair Oil formulated to support healthy hair growth. Ayumi is committed to ethical beauty with vegan formulations, cruelty-free practices, and PETA certification. Their tagline 'Be Confident. Be Natural. Be You.' reflects a mission to make natural beauty accessible and empowering. The brand has received multiple industry awards recognising quality and effectiveness. Available at UK supermarkets including Asda, Ayumi brings affordable Ayurvedic-inspired beauty to the mainstream market. For those seeking natural alternatives to chemical-laden products, Ayumi offers trusted solutions rooted in ancient knowledge but made for modern life.



