About Barefoot
Barefoot is the world's best-selling wine brand, producing over 270 million bottles annually and leading wine sales in both the United States and globally. Originally created by winemaker Davis Bynum in the early 1960s in Alameda County, California, the brand represented traditional barefoot grape-crushing methods. Bynum sold the label in 1986 to entrepreneurs Michael Houlihan and Bonnie Harvey, who transformed it into a mainstream success. The brand's trajectory changed dramatically in 2005 when E&J Gallo Winery, the world's largest wine producer, acquired Barefoot. This partnership gave Barefoot access to Gallo's vast resources, state-of-the-art winemaking facilities in Modesto, California, and extensive global distribution networks. Under Gallo's stewardship, production has grown from 600,000 cases to over 14 million cases annually. With more than 75 different wines in its portfolio, Barefoot offers something for every palate and occasion. The range spans varietals including Chardonnay, Pinot Grigio, Moscato, Merlot, Cabernet Sauvignon, and numerous fruit-infused options. The brand introduced 3.7 million new buyers in 2024 alone, demonstrating its continued appeal to wine newcomers and enthusiasts alike. Barefoot's approach focuses on making wine approachable, affordable, and enjoyable without pretension. At Grocefully, we help you compare Barefoot prices across major UK supermarkets. Whether you're seeking their popular Pinot Grigio, refreshing Moscato, or any of their extensive range, find the best deals on the world's favourite wine brand.