About Be Ro
Be-Ro is one of Britain's most iconic baking brands, with a heritage dating back to 1875 when Thomas Bell founded a grocery and tea company in Longhorsley, near Newcastle. Bell's experiments with rising agents led to the creation of the world's first self-raising flour - a revolutionary product that would transform home baking forever. The brand name has a charming origin story. Originally sold as "Bells Royal" baking powder, the use of "Royal" in branding was prohibited after Edward VII's passing. Bell cleverly combined the first two letters of each word - Be from Bells and Ro from Royal - creating the memorable "Be-Ro" name that generations of British bakers have come to love. Perhaps Be-Ro's most enduring legacy is its legendary recipe book. First published in 1923 and now in its 41st edition, the Be-Ro recipe book has sold an astonishing 38 million copies, making it one of the best-selling cookbooks ever produced. Originally handed out at exhibitions where freshly baked goods were sold, the book became an essential part of British domestic education, teaching generations of young homemakers how to feed families on modest budgets with practical, reliable recipes. UK home bakers can find Be-Ro flour products at major supermarkets. The famous Be-Ro recipe book remains available and continues to introduce new generations to traditional British baking. Use Grocefully to compare Be-Ro prices and find the best deals on this beloved heritage baking brand.