About belVita
belVita is the UK's leading breakfast biscuit brand, owned by Mondelēz International. Originally introduced in France in 1998 as LU Petit Déjeuner, belVita now brings convenient, nutritious breakfast options to millions worldwide. Key nutritional features: - Made with 5 wholegrains: wheat, oat, barley, spelt, and rye - Great source of fibre - Slow-release carbohydrates for sustained morning energy - Gently baked to preserve nutritional qualities - Uses sustainable wheat from the Harmony Program The belVita UK range includes: - belVita Breakfast Biscuits (Milk & Cereals, Honey & Nut, etc.) - belVita Soft Bakes (individually wrapped soft-centred biscuits) - Snack bar formats belVita's 2025 'Positive Energy' campaign celebrates the brand's wellness messaging, with prizes including trips to Finland (the Most Positive Place on the Planet), spa vouchers, and cash prizes. Available at Tesco, Poundland (225g packs), and all major UK supermarkets and convenience stores. Mondelēz UK operates from Birmingham (Freephone 0800 818181).

















