About Biotiful
Biotiful Gut Health is the UK's leading kefir brand, commanding around 70% market share in the category. Founded in 2012 by figure-skater turned entrepreneur Natasha Bowes, the brand was created to make natural gut health accessible to everyone through delicious, probiotic-rich dairy products. In April 2025, Biotiful was acquired by Müller in a deal worth approximately £115 million, bringing the brand into the dairy giant's portfolio. The company continues to operate as a separate brand, with founder Natasha Bowes supporting the transition in an advisory capacity. Biotiful kefir contains over 40 strains of live cultures, significantly more than standard yoghurts. These beneficial probiotics support gut health, with 70-80% of the immune system located in the digestive tract. The drinks are naturally high in protein, a source of calcium and vitamin B12, with no added sugar. The product range has expanded from the original kefir drinks to include kefir yoghurts, overnight oats, meal boosters and Kefir for Kids - making gut health accessible for the whole family. All products are made using British milk from Red Tractor accredited farms, reflecting the brand's commitment to quality and sustainability. Biotiful experienced remarkable growth, with profits surging 646% in 2024 to nearly £1.8 million. This success reflects growing consumer awareness of how gut health impacts physical and mental wellbeing, from digestion and immunity to mood and sleep quality. Grocefully helps you compare Biotiful prices across Tesco, Sainsbury's, Asda, Morrisons and all major UK supermarkets.























