About Birds
Bird's is Britain's original and most beloved custard brand, with a heritage dating back to 1837 when Alfred Bird invented egg-free custard powder in Birmingham. Now owned by Premier Foods, Bird's remains a staple in British kitchens, offering that unmistakable homemade custard taste. The Bird's story began when Alfred Bird, a chemist, created custard powder because his wife was allergic to eggs - the traditional custard thickener. His innovative cornflour-based recipe revolutionised British desserts and created a product that has endured for nearly two centuries. Today's Bird's range includes the iconic Original Custard Powder, Brandy Flavour Sauce, Dream Topping, and trifle mixes. The custard powder is vegetarian-friendly, contains no artificial colours, and uses simple ingredients: cornflour, salt, annatto colouring, and flavouring. Each pack makes approximately 40 portions of smooth, creamy custard. Bird's products are essential for classic British desserts - from simple custard over apple crumble to elaborate trifles. With Grocefully, compare Bird's custard prices across UK supermarkets to find the best value on these timeless dessert essentials.





