About Blink
Blink is a British premium wet cat food brand that was conceived in 2017 and officially launched in 2019. The brand was born from founders' frustration with pet food labels filled with sugars, salts, bulky grains, derivatives, and artificial chemicals rather than the meat cats naturally need. The name "Blink" comes from the slow-blink that cats use as a sign of love and trust, reflecting the brand's mission to show love to cats through quality nutrition at mealtimes. Based in Northamptonshire, Blink is part of Butcher's Pet Care, a well-established pet food company founded in 1983 operating from a substantial 385,000-square-foot manufacturing and distribution facility in Crick. In 2024, Butcher's Pet Care was acquired by Inspired Pet Nutrition, the CapVest-backed company behind popular brands Harringtons and Wagg. This acquisition created a major UK pet food group with combined annual sales exceeding £350 million, giving Blink access to significant manufacturing and distribution resources. Blink's product philosophy centres on simplicity and quality. Their recipes feature premium shredded meat fillets as the hero ingredient, with minimal additions. All products are grain-free with no added sugar and no extra salt, using only natural ingredients. Unlike many pet food brands, Blink focuses exclusively on wet cat food, producing no dry food products. Their range includes seven recipe varieties featuring chicken, duck, beef, salmon, tuna, and turkey proteins, available in gravy or jelly preparations across adult, kitten, and specialty formulations. The range includes popular lines such as Chicken Fillets Selection, Fish Fillet Selection, Skin & Fur Boosters enriched with beneficial nutrients, and dedicated kitten formulas providing higher protein content for growing cats. Products are available as individual pouches, multipacks for convenience, and bulk packs for value. Available through major retailers including Ocado, Blink offers cat owners a premium natural alternative to mass-market pet food brands.
