About Blu
Blu is one of the UK's leading electronic cigarette and vaping brands, owned by Imperial Brands through their subsidiary Fontem Ventures. Originally founded in the US and acquired by Imperial Brands from Reynolds American in 2015 as part of a $7.1 billion deal, Blu has become a major player in the UK vaping market. The brand offers a range of vaping products designed for adult smokers looking to transition away from traditional cigarettes. The Blu 2.0 device represents the brand's flagship closed pod system, offering a refillable experience with simple pod replacements. Research published by Imperial Brands shows vaping Blu led to a 30% decrease in cigarettes smoked per day among users. The Blu product lineup includes the Blu 2.0 device, Blu Pods in various flavours, and the Blu Box Kit introduced in 2025. Popular flavours include Strawberry Ice, Mint, Watermelon Ice, Blueberry Sour Razz, Cherry, Pineapple, Lemon Lime and Triple Melon. Each Blu Pod pack contains 2 pods delivering 2,000 puffs per pack. With the UK's disposable vape ban coming into effect, Blu has positioned its pod system as an alternative for consumers transitioning from single-use devices. The Blu Box Kit offers compatibility with the full range of Blu Pod flavours at an accessible price point. Blu products are widely available at UK supermarkets, convenience stores and specialist vape retailers. Research suggests fruit and mint flavours play a crucial role in helping smokers transition to vaping. Grocefully helps you compare Blu prices across Tesco, Sainsbury's and other UK retailers.



















