About Bluey
Bluey is an Emmy Award-winning Australian animated preschool series created by Joe Brumm and produced by Ludo Studio in Queensland. Co-commissioned in 2017 by ABC Kids (Australia) and BBC Studios, the show follows Bluey Heeler, a six-year-old Blue Heeler puppy, along with sister Bingo and parents Bandit and Chilli. The series is 2024's most-watched globally on Disney+ and is available in over 140 markets worldwide. BBC Studios holds global distribution and merchandising rights, managing a licensing programme with over 350 licensees globally. Bluey has won four consecutive Licensing Awards for 'Best Preschool Licensed Property' and is the number three property in UK Preschool Toys. Toys have accumulated over 50 awards and nominations in five years, with key partners including Moose Toys (playsets, figures, plush), Ty Inc (Beanie Babies), and Build-A-Bear Workshop. UK supermarket products have expanded significantly through major FMCG licensing deals. All licensed Bluey food products are non-HFSS (not high in fat, salt, or sugar). Key food launches include Bluey Strawberry Fromage Frais by Yeo Valley (available at Tesco), Bluey Multigrain Cereal by Kellogg's (high in fibre, no artificial colours), Hero snacks, and Fiddes Payne Cupcake Kits. Finsbury Food Group produces Bluey celebration cakes. Childs Farm produces Bluey bath time products including Bubble Bath, Hair & Body Wash, and Body Moisturiser in a unique 'Bluey-berry' scent, available at Tesco, Morrisons, Boots, and Amazon. All products are natural and suitable for sensitive skin. Penguin Random House has sold millions of Bluey books worldwide including three New York Times best-sellers, with 3.5 million copies sold through UK retail. In the UK, CBeebies broadcasts the series as the second window broadcaster partner. Compare Bluey toys, snacks, and bath products prices across UK supermarkets with Grocefully to find the best deals on merchandise from the world's favourite animated family.























