About Bounty
Bounty is a coconut-filled chocolate bar manufactured by Mars Inc since 1951, beloved by coconut enthusiasts and described as "perhaps Britain's most controversial confection" due to its polarising reputation in Celebrations tubs. Created in Slough by Forrest Mars Sr., Bounty features a moist coconut filling enrobed in either milk chocolate (blue wrapper) or dark chocolate (red wrapper). Each bar is typically sold as two smaller pieces in one package, offering a tropical taste of coconut that transports consumers to paradise with every bite. The brand achieved cultural notoriety when Mars studies revealed that while 40% of Brits dislike Bounty in Celebrations tubs, a devoted 18% name it as their favourite. This led to the introduction of limited "No Bounty" Celebrations tubs in late 2022, though the bars remain a fixture in standard tubs for their loyal fans. Research suggests coconut chocolate appeals particularly to mature palates, with 38% of over-55s choosing Bounty as their favourite. Since November 2022, dark chocolate Bounty has been unavailable in British stores due to operational reasons, though Mars has indicated plans to return the red-wrapper variant when possible. The milk chocolate version remains widely available across all UK retailers. Bounty is part of the broader Mars chocolate family alongside Mars, Snickers, Twix, and Milky Way. Use Grocefully to compare Bounty prices across UK supermarkets and find the best deals.










