About Bratz
Bratz is an iconic American fashion doll and media franchise created by Carter Bryant for MGA Entertainment, first launched on 21 May 2001. The brand revolutionized the fashion doll market with its racially diverse quartet of original dolls—Yasmin, Cloe, Jade, and Sasha—each representing different ethnicities with unique skin tones, hair colours, and facial features. Unlike competing dolls, no single Bratz character was positioned as the leader; each doll was equal. The brand achieved phenomenal commercial success, grossing $97 million in global sales in its first year alone. By 2005, global franchise sales reached $2 billion, capturing about 40% of the fashion doll market. Bratz dolls outsold Barbie in the UK and Australia in 2004, contributing to a 30% drop in Barbie sales in the United States and sparking one of the toy industry's most famous legal battles with Mattel. Beyond dolls, Bratz has expanded into a comprehensive entertainment franchise including Lil' Bratz miniatures, Bratz Kidz, Bratz Babyz, Bratz Petz, television series, a live-action feature film, DVDs, soundtracks, and licensed merchandise like activity pads, stationery, and accessories. The brand remains MGA Entertainment's most successful product line. In 2021, Bratz celebrated its 20th anniversary by re-releasing the original 2001 dolls, delighting long-time fans and introducing new generations to these cultural icons. The brand continues to resonate with its message of diversity, fashion-forward style, and empowering young people to express their individuality.
