About Bulls Eye
Bulls Eye is the ultimate grill master's BBQ sauce, crafted by Kraft Heinz to deliver full-bodied, smoky, fire-pit flavour to any meat. Since 1985, Bulls Eye has been taking classic American barbecue sauce flavour to the next level, becoming a go-to choice for anyone with a passion for bold, smoky tastes.\n\nThe Original formula bursts with the authentic American BBQ profile—rich molasses, sharp vinegar, warming spices, and that signature smoky hickory flavour that defines great barbecue. The thick consistency makes it perfect for spreading on burgers, dipping ribs, or using as a marinade for outdoor grilling.\n\nBulls Eye offers a range of flavour variations to suit different taste preferences. The Hickory Smoke variety amplifies the woodsmoke character, while the Honey BBQ adds sweet tanginess. Brown Sugar & Hickory delivers a sweeter, more indulgent profile, and the Kansas City Style captures the distinctive regional BBQ tradition with its perfect balance of sweet and smoky.\n\nWhether you're cooking brisket low and slow, glazing wings, caramelising ribs, or simply adding punch to a weeknight burger, Bulls Eye delivers the authentic American barbecue experience. The sauces are thick enough to coat and cling to meat without running off during cooking.\n\nAs a Kraft Heinz brand, Bulls Eye combines American BBQ heritage with the quality assurance of one of the world's largest food companies.\n\nAt Grocefully, we help you compare prices on Bulls Eye BBQ sauce across UK supermarkets, making it easy to bring authentic American barbecue flavour to your kitchen at the best value.