About Bullyland
Bullyland AG is a renowned German toy manufacturer founded in 1974 in Spraitbach, celebrating 50 years of producing high-quality, hand-painted collectible figures and models in 2023. Originally known as Bully and specialising in Smurfs figurines, the company has evolved into one of the world's most recognised producers of detailed play figures spanning animal worlds, fantasy characters, and beloved film and television personalities. The cornerstone of Bullyland's success has been their 40+ year partnership with Disney, producing meticulously crafted figurines from Frozen to Mickey Mouse, Disney Princess to Pixar classics like Toy Story. These hand-painted figures have become staples in children's rooms worldwide, prized for their attention to detail and quality craftsmanship. Beyond Disney, Bullyland produces extensive ranges of model animals including wildlife, farm animals, marine creatures, and prehistoric dinosaurs. What sets Bullyland apart is their commitment to safety and environmental responsibility. The company developed proprietary materials for their figures, claiming to be the only manufacturer worldwide using neither dangerous phthalate softeners nor PVC in their production. This dedication to quality and safety has earned over 100 of their play figures the prestigious German "spiel gut" seal, recognising educational value and environmental friendliness. With headquarters in Germany, offices in New York and Hong Kong, and production facilities across Germany and Eastern Europe, Bullyland maintains a worldwide distribution network. In 1998, they opened a museum in Spraitbach showcasing their complete product history alongside an adventure garden. British collectors and parents appreciate Bullyland figures for their safety standards, collectability, and the joy they bring to children's imaginative play.
