About Cake Angels
Cake Angels is a Banbury-based home baking brand owned by Fiddes Payne Ltd, specialising in children's cupcake kits, sprinkles, and cake decorating supplies. The brand has positioned itself as the go-to choice for family baking activities, combining popular licensed characters with healthier formulations that give parents peace of mind while children enjoy creative kitchen fun. What sets Cake Angels apart in the crowded baking aisle is their commitment to better-for-you ingredients. Their cupcake kits contain 30% less sugar than standard children's baking products, with no artificial colours or flavours and no hydrogenated fats. The cakes bake in just 12 minutes, making them ideal for impatient young bakers and time-pressed parents looking for quick weekend activities. The Cake Angels range features an impressive portfolio of licensed character kits that children recognise and love. Disney partnerships include Frozen II and Princess themed cupcake kits, while their Bluey and Hey Duggee ranges tap into the most popular preschool television shows. The innovative Crayola collaboration brings the colouring brand into the kitchen with rainbow sprinkles and colourful decorating supplies. Each kit includes everything needed: cupcake cases, sponge cake mix, decorative toppings, and icing. In 2017, Cake Angels unveiled refreshed branding featuring their signature pink logo and the tagline 'Heavenly Creations', designed to appeal to the Instagram generation of home bakers who share their creations online. UK shoppers can find Cake Angels products at major supermarkets including Asda, Morrisons, and Tesco, making magical baking moments accessible to families nationwide.
