About Carrs
Carr's is Britain's premier cracker brand, founded in 1831 by Jonathan Dodgson Carr in Carlisle. The company holds the distinction of operating from the oldest biscuit factory in the world, with nearly 200 years of baking expertise. Now owned by pladis Global through United Biscuits, Carr's remains the number one premium cracker brand in the UK, particularly during the Christmas season. The range includes the iconic Carr's Table Water crackers, Carr's Melts in various flavours including Cheese and Italian Herbs, and seasonal selection boxes perfect for festive entertaining. Carr's crackers are designed to complement fine cheeses and are a staple at British dinner parties and Christmas gatherings. The brand plays into hosting and social occasions when consumers are willing to spend more on premium products. For 2025, pladis launched new Carr's Rich & Savoury Rosemary Crackers as part of the seasonal lineup. The Carr's Seasonal Selection features nine different varieties including the brand's finest quality biscuits and crackers. Compare Carr's cracker prices at Grocefully to find the best deals across UK supermarkets throughout the year.













