About Colgate
Colgate stands as one of the world's most recognised oral care brands, with a history stretching back over two centuries to its founding in 1806. From humble beginnings as a small soap and candle business in New York City, Colgate has evolved into a global leader in oral health, offering a comprehensive range of toothpastes, toothbrushes, and mouthwashes designed to address every dental need. Today, the Colgate brand operates in over 200 countries and is synonymous with dental hygiene for millions of consumers worldwide. The company's remarkable journey began when 23-year-old English immigrant William Colgate established William Colgate & Company in New York, initially selling starch, soap, and candles. The pivotal move into oral care came in 1873 when Colgate introduced its first toothpaste, an aromatic formula sold in jars. Innovation continued with the launch of toothpaste in a tube in 1896 under the name Colgate Ribbon Dental Cream. The company merged with Palmolive and Peet Brothers in 1928, eventually becoming Colgate-Palmolive Company in 1953. Today, the American multinational remains headquartered in New York City. The UK Colgate product range encompasses multiple specialist categories. The Max White range focuses on teeth whitening, with products like Max White Ultimate delivering 10x whiter teeth in just 3 days through active oxygen molecules. Max White Clinical Sensitive Protect combines hydrogen peroxide whitening with 24/7 enamel and sensitivity protection. The Total range offers comprehensive antibacterial protection and plaque removal, including Total Advanced Gum & Sensitivity and Total Whitening variants. For those with sensitive teeth, Colgate Sensitive Instant Relief and Sensitive Repair & Prevent provide immediate and lasting relief. Regarding animal testing, Colgate-Palmolive is not certified cruelty-free by organisations like PETA or Leaping Bunny. While the company declared a voluntary moratorium on animal testing for adult personal care products in 1999, it continues to allow testing where required by law in certain markets, including mainland China. However, Colgate is actively working toward eliminating animal testing, and in 2025 partnered with PETA Science Consortium International to train scientists in non-animal testing methods. PETA lists Colgate-Palmolive as "Working for Regulatory Change." When comparing Colgate to competitors like Oral-B and Sensodyne, each brand serves different primary needs. Colgate excels in whitening products, with Max White being particularly popular for daily stain removal. Oral-B's Pro-Expert range is often recommended for all-round protection with its stannous fluoride complex. Sensodyne remains the specialist choice for sensitive teeth, with its Novamin technology clinically proven to address tooth sensitivity. All three brands contain fluoride, the essential mineral for preventing cavities, and UK dentists recommend choosing based on your specific oral health concerns. Colgate products are competitively priced and widely available across UK supermarkets including Tesco, Sainsbury's, Asda, and Morrisons, as well as health and beauty retailers like Boots, Superdrug, and Savers. Typical prices range from around two to four pounds for standard toothpaste tubes, with premium whitening formulations costing slightly more. Multipack deals offer additional value for regular purchasers. For UK consumers seeking trusted oral care products backed by over two centuries of expertise, Colgate offers solutions for whitening, sensitivity, gum health, and everyday protection. Using Grocefully to compare Colgate prices across retailers ensures you find the best deals on these essential dental products.