About Crave
Crave is an ambitious UK free-from snack brand on a mission to become Britain's most loved free-from brand. Specialising in gluten-free and vegan treats, Crave has established itself as an innovator in the frozen bakery and snacking categories, bringing delicious options to those with dietary requirements. The brand gained national recognition after featuring on Channel 4's "Aldi's Next Big Thing," securing major retail listings and bringing free-from treats to mainstream supermarkets. Their award-winning Pink Cheetah Wafers launched into Sainsbury's in April 2025 as the UK's first gluten-free and vegan pink wafer biscuit, demonstrating the brand's commitment to recreating childhood favourites without allergens. Crave's expanding product range includes their innovative air fryer doughnuts, positioned as the UK's first gluten-free and vegan doughnuts designed specifically for air fryers. Their Choccy Dodoughs - half-chocolate-covered doughnuts that are both gluten-free and dairy-free - launched in Morrisons' freezer aisles in early 2026. The snack range includes Cheezy Shuffles crisps, Pickled Onion Monster Feet, and Smokey Bacon Flavoured Streakers. Crave Free From products are available at major UK retailers including Sainsbury's, Morrisons, Ocado, and Holland & Barrett. The brand continues to expand its presence, offering coeliac-safe and vegan-friendly alternatives that don't compromise on taste. Use Grocefully to compare Crave Free From prices across UK supermarkets and find the best deals on free-from treats.














