About Crucials
Crucials is a British sauce brand created in Birmingham, proudly still made in the UK's second city today. The brand has built a loyal following by delivering great-tasting, bold flavours at affordable prices, making restaurant-quality sauces accessible to everyone. The Crucials range spans creamy condiments like Burger Sauce, Garlic Mayo, and Yoghurt & Mint through to fiery chilli sauces ranging from delicate spice to full-blown heat. Their Sweet Chilli Thai Style Sauce, Korean Style BBQ Sauce, and Tamarind Sauce bring international flavours to British kitchens at budget-friendly prices. All Crucials sauces are suitable for vegetarians, reflecting the brand's commitment to inclusive products that everyone can enjoy. The emphasis on value for money without compromising on quality has driven the brand's expansion across UK retailers since The Crucial Sauce Company was founded in 2013. In 2025, Crucials continues to expand its retail presence, securing new listings in Sainsbury's for Yoghurt & Mint and Garlic Mayo sauces, plus Aldi special buy-ins for their Tamarind Sauce. The brand is part of the SHS Group portfolio and is now available at Tesco, Sainsbury's, Morrisons, Aldi, and numerous other UK retailers. Use Grocefully to compare Crucials sauce prices across UK supermarkets and find the best deals on Birmingham's boldest sauces.














