About Daelmans
Daelmans is the world's leading stroopwafel manufacturer, founded in 1904 when Hermanus Daelmans set up a small family bakery in Vlijmen, Noord Brabant, in the southern Netherlands. Now celebrating over 120 years of Dutch baking heritage, the company remains family-owned under fourth-generation owners Jeroen and Rick Daelmans. From humble beginnings, Daelmans has grown to operate three bakery facilities in the Netherlands, producing over a billion cakes and pastries annually. The company sells over 22 million packs in the Netherlands alone each year, with exports reaching Europe, the Middle East, Far East, and the Americas. The Daelmans stroopwafel is the quintessential Dutch treat - two thin crispy waffles sandwiched together with a sweet caramel syrup filling. Traditional enjoyment involves placing the waffle over a hot cup of coffee or tea, allowing the steam to soften the caramel for the perfect warm bite. The product range includes: • Classic Stroopwafels - traditional caramel-filled • Mini Stroopwafels - bite-sized versions • Cube Box - convenient multi-pack format • Chocolate-covered varieties • Specialty seasonal editions In 2016, Daelmans expanded into the US market through a partnership with United Airlines, who serve Daelmans Stroopwafels as complimentary inflight snacks. The company has also secured listings with major retailers including Target and 7-Eleven. Daelmans maintains sustainability commitments as a member of RSPO (Roundtable on Sustainable Palm Oil) and holds UTZ certification, producing Fair Trade caramel waffles. Grocefully helps UK shoppers compare prices on Daelmans stroopwafels across supermarkets, finding the best deals on these authentic Dutch treats.

