About Deep Heat
Deep Heat is the UK's No.1 selling topical heat therapy brand, first launched in 1956 by The Mentholatum Company. For nearly seven decades, Deep Heat has been the trusted go-to product for sportsmen, sportswomen, and recreational athletes seeking effective muscle and joint pain relief. The Mentholatum Company behind Deep Heat has a rich history dating back to 1889, when Albert Alexander Hyde founded the company in Wichita, Kansas. After discovering the soothing and anti-inflammatory effects of menthol and camphor, Hyde spent four years researching before introducing the original Mentholatum Ointment in 1894. Deep Heat Rub emerged as a natural extension of this expertise in topical pain relief. In 1988, The Mentholatum Company was acquired by Rohto Pharmaceutical Co. of Japan, a leading healthcare company. Today, the UK site located in Scotland is home to the iconic Deep Heat brand, where they develop, manufacture, and market healthcare products for UK, European, African, and Middle Eastern markets. Deep Heat offers a range of topical heat therapy products designed to provide relief from muscular aches, pains, and stiffness. Known in the United States as 'Mentholatum Deep Heating Rub', the Deep Heat brand has maintained its market-leading position in the UK through consistent quality and effectiveness in soothing tired, sore muscles.






