About Dr Oetker
Dr. Oetker is a German multinational food company with a heritage spanning over 130 years, now one of the UK's leading suppliers of frozen pizza and home baking products. Founded by Dr. August Oetker in Bielefeld, Germany in 1891 when he acquired a local pharmacy and began developing what would become the first ready-to-use baking powder, Backin, in 1893. This innovation revolutionised home baking and laid the foundation for a family business that remains privately owned by the Oetker family to this day. Dr. Oetker has operated in the UK since 2000, with a commercial head office in Leeds, West Yorkshire and a manufacturing facility in Leyland, Lancashire. The company acquired the SuperCook range of baking products in 2007 from Hero Group, rebranding it under the Dr. Oetker name in 2008. Today, the brand is known primarily for two major frozen pizza brands - Chicago Town and Ristorante - alongside an extensive home baking range. Chicago Town is the UK's biggest-selling frozen pizza brand, featuring unique rising dough that bakes fresh in your oven, loaded with generous toppings. The range includes Deep Dish pizzas (thick, pan-style pizzas with stuffed crusts), Takeaway pizzas (large 12-inch pizzas for sharing), and the Balanced Choice range for more health-conscious consumers. Popular varieties include Pepperoni, Magnificent Meat Feast, Chicken & Bacon, and Four Cheese. For Veganuary 2020, Chicago Town launched its first vegan option - the Vegan Tomato Stuffed Crust Sticky BBQ Jackfruit - which became the best-selling vegan pizza on the UK market that year. Ristorante is Dr. Oetker's premium Italian-style thin and crispy pizza range, generating £40 million turnover in the UK and leading the frozen thin-base category in several European markets. The range offers authentic Italian flavours including Quattro Formaggi, Pepperoni-Salame, Funghi, Hawaii, Speciale, Vegetale, Bolognese, and Diavola. The Ristorante Primo sub-range features more gourmet options like Pollo Funghi Truffini and Salame Piccante Nduja. Gluten-free variants (Salame and Mozzarella) cater to dietary requirements, while vegan options include Margherita Pomodori and Vegan Pepperoni-Salame. The home baking range under the Dr. Oetker brand (incorporating former SuperCook products) includes baking powder, vanilla sugar, ready-to-use icing, food colourings, baking decorations, cake mixes, and pudding mixes. These products support the company's founding mission of making home baking easier and more accessible. Dr. Oetker's parent company, the Oetker Group, is a diverse conglomerate encompassing food, breweries (Radeberger Group), sparkling wine and spirits (Henkell), banking, and hotels. The fourth generation of the Oetker family oversees the business, maintaining the founding values of trust, reliability, and sustainability. Dr. Oetker products are available at all major UK supermarkets including Tesco, Sainsbury's, Asda, and Morrisons. Using Grocefully to compare prices across retailers helps find the best deals on these popular frozen pizza and baking products.





















