About DRTY
DRTY is a London-based vodka seltzer brand that combines premium vodka with sparkling water and natural flavours to create a refreshing, lower-calorie alcoholic drink. The brand repositioned from "hard seltzer" to "vodka seltzer" terminology, which better resonates with UK consumers and clearly communicates what the product actually contains. Founded on the philosophy of "drink clean, live DRTY," the brand captures a rebellious personality while delivering a cleaner drinking experience. In 2022, DRTY was the fastest growing RTD (ready-to-drink) alcohol brand in UK supermarkets, demonstrating strong consumer appeal in the competitive low-calorie alcohol market. The DRTY range includes Lime Crush (formerly White Citrus) at 95 calories and 4% ABV, Raspberry Rosé at 93 calories and 4% ABV, and Mango & Passionfruit. The brand also offers Tequila Soda variants, including Lime flavour. All products come in 330ml cans, available individually or in multipacks. DRTY has secured nationwide distribution through premium UK retailers including Waitrose, M&S (at BP forecourts), Ocado, and Whole Foods. The brand is also the hard seltzer of choice at leading UK festivals including Mighty Hoopla, GALA, and Krankbrother, where it has outsold even traditional lager at some events.


