E45 Products

Compare prices across 3 UK supermarkets

E45 Dermatological Junior Foaming Bubble Bath Milk - Baby & Kids Wash

E45 Dermatological Junior Foaming Bubble Bath Milk - Baby & Kids Wash

500ml
£5.30

£1.06/100ml

Ocado logo
£5.30
E45 Moisturising Lotion 500ml
Save £3.67

E45 Moisturising Lotion 500ml

500ml
£6.83

£1.37/100ml

Asda logo
£6.83
Tesco logo
£10.50
E45 Moisturiser Body Lotion for Dry & Sensitive Skin

E45 Moisturiser Body Lotion for Dry & Sensitive Skin

500ml
£6.90

£1.38/100ml

Ocado logo
£6.90
E45 Moisturiser Body Lotion for Dry & Sensitive Skin

E45 Moisturiser Body Lotion for Dry & Sensitive Skin

1L
£14.25

£1.43/100ml

Ocado logo
£14.25
E45 Daily Moisturiser Body Lotion for Dry & Sensitive Skin 400ml
Save £0.50

E45 Daily Moisturiser Body Lotion for Dry & Sensitive Skin 400ml

400ml
£6.50

£1.63/100ml

Tesco logo
£6.50
E45 Moisturiser Body Lotion for Dry & Sensitive Skin

E45 Moisturiser Body Lotion for Dry & Sensitive Skin

200ml
£3.50

£1.75/100ml

Ocado logo
£3.50
E45 Daily Cream Fast Absorbing 400ml
Save £0.80

E45 Daily Cream Fast Absorbing 400ml

400ml
£8.00

£2.00/100ml

Asda logo
£8.00
Ocado logo
£8.80
E45 Rich 24Hr Cream 400ml
Save £0.50

E45 Rich 24Hr Cream 400ml

400ml
£10.00

£2.50/100ml

Asda logo
£10.00
Ocado logo
£10.50
E45 Cream 350g
Save £0.50

E45 Cream 350g

350g
£12.00

£3.43/100g

Tesco logo
£12.00
E45 Daily Moisturiser Spray for Dry & Sensitive Skin

E45 Daily Moisturiser Spray for Dry & Sensitive Skin

200ml
£7.00

£3.50/100ml

Ocado logo
£7.00
E45 Cream

E45 Cream

500g
£17.95

£3.59/100g

Ocado logo
£17.95
Asda logo
£17.95
E45 Face Care Foaming Cleanser 150ml
Save £1.90

E45 Face Care Foaming Cleanser 150ml

150ml
£6.60

£5.67/100ml

Ocado logo
£6.60
Asda logo
£8.50
E45 Itch Relief Coolmousse 150ml

E45 Itch Relief Coolmousse 150ml

150ml
£13.00

£8.67/100ml

Asda logo
£13.00
E45 Itch Relief Gel 150ml

E45 Itch Relief Gel 150ml

150ml
£13.64

£9.09/100ml

Asda logo
£13.64
E45 Itch Relief Cream 50g
Save £0.25

E45 Itch Relief Cream 50g

50g
£5.75

£11.50/100g

Asda logo
£5.75
Ocado logo
£6.00
E45 Itch Relief Body Cream for Itchy & Irritated Skin 100g

E45 Itch Relief Body Cream for Itchy & Irritated Skin 100g

100g
£12.00

£12.00/100g

Tesco logo
£12.00
E45 Moisturiser Cream for Dry Skin & Eczema - 125g

E45 Moisturiser Cream for Dry Skin & Eczema - 125g

50ml
£10.50

£21.00/100ml

Asda logo
£10.50
E45 Psoriasis Cream to Reduce Scaling Itching & Redness

E45 Psoriasis Cream to Reduce Scaling Itching & Redness

50ml
£18.00

£36.00/100ml

Ocado logo
£18.00
E45 Dermatitis Cream Treatment of Itchy Skin & Redness

E45 Dermatitis Cream Treatment of Itchy Skin & Redness

50ml
£21.00

£42.00/100ml

Ocado logo
£21.00
Showing 19 of 32 products

About E45: Showing 19 products available across UK supermarkets. Prices are updated regularly to ensure accuracy. Cross-store products show the cheapest available price.

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About E45

E45 is Britain's most trusted skincare brand for dry skin, with over 70 years of heritage. The iconic cream was created in 1952 by a Boots chemist in response to a customer request for a product to soothe and protect dry, itchy skin. Initially only available in hospitals, E45 moved into retail pharmacies in 1980. The brand was owned by Reckitt Benckiser until 2022, when it was sold to Swedish pharmaceutical company Karo Pharma for £200 million. As Reckitt's then-CEO noted, E45 is "an iconic, trusted skincare brand that over 60 years has become a leader in science-based skincare." E45 products work as emollients—forming a thin protective barrier over the skin that locks in moisture and keeps irritants out. The original cream contains light liquid paraffin (12.6%), white soft paraffin (14.5%), and hypoallergenic anhydrous lanolin (1%). It's clinically proven to treat dry skin, eczema, dermatitis, psoriasis, and ichthyosis. The UK product range has expanded to include moisturising lotions, Rich 24H Lotion for deep hydration, Daily Care Hydrating Lotion for everyday use, Itch Relief Cream for eczema and pruritus, Emollient Shower Cream (soap-free), and dry scalp shampoo. The Moisturising Lotion is clinically proven to visibly reduce redness and improve extremely dry skin in just two weeks. All E45 products are unperfumed and non-greasy, suitable for the whole family including babies over three months. The gentle formulations provide long-lasting moisturisation without irritating sensitive skin. E45 is available at UK pharmacies and supermarkets including Boots, Tesco, Sainsbury's, and Asda. Compare prices across retailers with Grocefully.

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