E45 Products

Compare prices across 4 UK supermarkets

E45 Daily Moisturiser Lotion for Dry & Sensitive Skin
3 stores

E45 Daily Moisturiser Lotion for Dry & Sensitive Skin

400ml
£4.70Ocado logo

£1.18/100ml

Available at 3 stores:

Ocado logo
£4.70
Asda logo
£6.50
Tesco logo
£6.50

💰 Save £1.80

E45 Dermatological Junior Foaming Bubble Bath Milk - Baby & Kids Wash

E45 Dermatological Junior Foaming Bubble Bath Milk - Baby & Kids Wash

500ml
£6.20Ocado logo

£1.24/100ml

E45 Moisturising Lotion 500ml

E45 Moisturising Lotion 500ml

500ml
£6.83Asda logo

£1.37/100ml

E45 Rich 24h Moisturiser Lotion for Very Dry Skin

E45 Rich 24h Moisturiser Lotion for Very Dry Skin

400ml
£5.70Ocado logo

£1.43/100ml

E45 Daily Moisturiser Cream for Dry & Sensitive Skin
2 stores

E45 Daily Moisturiser Cream for Dry & Sensitive Skin

400ml
£5.90Ocado logo

£1.48/100ml

Available at 2 stores:

Ocado logo
£5.90
Asda logo
£8.00

💰 Save £2.10

E45 Rich 24h Moisturiser Cream for Very Dry Skin
2 stores

E45 Rich 24h Moisturiser Cream for Very Dry Skin

400ml
£7.00Ocado logo

£1.75/100ml

Available at 2 stores:

Ocado logo
£7.00
Asda logo
£10.00

💰 Save £3.00

E45 Moisturiser Body Lotion for Dry & Sensitive Skin

E45 Moisturiser Body Lotion for Dry & Sensitive Skin

1L
£19.00Ocado logo

£1.90/100ml

E45 Moisturiser Body Lotion for Dry & Sensitive Skin

E45 Moisturiser Body Lotion for Dry & Sensitive Skin

500ml
£10.50Ocado logo

£2.10/100ml

E45 Emollient Bath Oil Wash for Dry & Sensitive Skin

E45 Emollient Bath Oil Wash for Dry & Sensitive Skin

500ml
£10.50Ocado logo

£2.10/100ml

E45 Daily Moisturiser Spray for Dry & Sensitive Skin

E45 Daily Moisturiser Spray for Dry & Sensitive Skin

200ml
£4.70Ocado logo

£2.35/100ml

E45 Moisturiser Body Lotion for Dry & Sensitive Skin

E45 Moisturiser Body Lotion for Dry & Sensitive Skin

200ml
£5.30Ocado logo

£2.65/100ml

E45 Emollient Hand & Body Wash Cream for Dry Skin & Eczema

E45 Emollient Hand & Body Wash Cream for Dry Skin & Eczema

250ml
£7.00Ocado logo

£2.80/100ml

E45 Moisturiser Body Cream for Dry Skin & Eczema
3 stores

E45 Moisturiser Body Cream for Dry Skin & Eczema

350g
£10.00Ocado logo

£2.86/100g

Available at 3 stores:

Ocado logo
£10.00
Asda logo
£12.00
Tesco logo
£12.00

💰 Save £2.00

E45 Moisturiser Body Cream for Dry Skin & Eczema
2 stores

E45 Moisturiser Body Cream for Dry Skin & Eczema

500g
£14.75Ocado logo

£2.95/100g

Available at 2 stores:

Ocado logo
£14.75
Asda logo
£17.95

💰 Save £3.20

E45 Moisturiser Lotion, Body, Face And Hand Lotion For Very Dry Skin 125g

E45 Moisturiser Lotion, Body, Face And Hand Lotion For Very Dry Skin 125g

125g
£4.00Morrisons logo

£3.20/100g

E45 Emollient Shower Cream for Dry & Sensitive Skin

E45 Emollient Shower Cream for Dry & Sensitive Skin

200ml
£7.00Ocado logo

£3.50/100ml

E45 Anti-Dandruff Shampoo for Itchy & Dry Scalp

E45 Anti-Dandruff Shampoo for Itchy & Dry Scalp

200ml
£7.50Ocado logo

£3.75/100ml

Showing 17 of 42 products

About E45: Showing 17 products available across UK supermarkets. Prices are updated regularly to ensure accuracy. Cross-store products show the cheapest available price.

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About E45

E45 is Britain's most trusted skincare brand for dry skin, with over 70 years of heritage. The iconic cream was created in 1952 by a Boots chemist in response to a customer request for a product to soothe and protect dry, itchy skin. Initially only available in hospitals, E45 moved into retail pharmacies in 1980. The brand was owned by Reckitt Benckiser until 2022, when it was sold to Swedish pharmaceutical company Karo Pharma for £200 million. As Reckitt's then-CEO noted, E45 is "an iconic, trusted skincare brand that over 60 years has become a leader in science-based skincare." E45 products work as emollients—forming a thin protective barrier over the skin that locks in moisture and keeps irritants out. The original cream contains light liquid paraffin (12.6%), white soft paraffin (14.5%), and hypoallergenic anhydrous lanolin (1%). It's clinically proven to treat dry skin, eczema, dermatitis, psoriasis, and ichthyosis. The UK product range has expanded to include moisturising lotions, Rich 24H Lotion for deep hydration, Daily Care Hydrating Lotion for everyday use, Itch Relief Cream for eczema and pruritus, Emollient Shower Cream (soap-free), and dry scalp shampoo. The Moisturising Lotion is clinically proven to visibly reduce redness and improve extremely dry skin in just two weeks. All E45 products are unperfumed and non-greasy, suitable for the whole family including babies over three months. The gentle formulations provide long-lasting moisturisation without irritating sensitive skin. E45 is available at UK pharmacies and supermarkets including Boots, Tesco, Sainsbury's, and Asda. Compare prices across retailers with Grocefully.

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