About Elf Bar
Elf Bar is the world's most popular disposable e-cigarette brand, founded in October 2018 by Shenzhen iMiracle Technology in China. From its launch with a mission to provide smokers with a convenient nicotine alternative, Elf Bar has grown to dominate the global disposable vape market, selling products in over 80 countries. The brand's rapid rise to market leadership stems from its winning combination of convenience, flavour variety and consistent quality. Elf Bar disposables come pre-filled and pre-charged, requiring no maintenance or refilling. The extensive flavour range spans fruity options like rainbow candy, bubblegum and cheesecake, presented in the colourful, compact designs that have become the brand's signature. In the UK, Elf Bar has become the dominant force in disposable vaping. Together with sister brand Lost Mary, products from the iMiracle stable account for over half of all UK disposable vape sales. NielsenIQ data revealed sales exceeding £900 million in just 12 months, equivalent to approximately 160 million units. This market position has made Elf Bar a household name among UK vapers. The brand continues to evolve with regulatory requirements. UK-compliant Elf Bar products meet the 600-puff maximum and 2ml e-liquid capacity limits set by regulations. Whether for smokers seeking alternatives or existing vapers wanting convenience, Elf Bar has established itself as the go-to disposable vape brand worldwide.










