About Eylure
Eylure is Britain's original false eyelash brand, founded in London in March 1947 by brothers David and Eric Aylott. Both were makeup artists working in the British film industry who became frustrated with the poor quality of false lashes available at the time. With just £100 capital and a vision for better products, they registered Eylure Ltd. from their family home in Welwyn Garden City and placed their first advertisement in 'The Stage' in July 1947. The Aylott brothers' film industry expertise proved invaluable. Eylure created the iconic 'Cleopatra eye' worn by Elizabeth Taylor in the legendary 1963 film, cementing their reputation for glamorous, high-quality lashes. By the 1960s, Eylure had established the world's first large-scale false lash production facility in Cwmbran, Wales, pioneering an industry that barely existed when they started. Over 75 years later, Eylure remains Britain's leading false lash brand, offering styles from subtle everyday enhancement to full glamour drama. Their expertise spans strip lashes, individual lashes, corner accents, lash adhesives and brow products. Each style is designed with the makeup artistry heritage that the Aylott brothers brought from the film sets of post-war Britain. Compare Eylure prices across UK retailers on Grocefully. From their bestselling naturals range to dramatic occasion lashes, find the best deals on products from Britain's most iconic false eyelash brand that has been enhancing eyes since 1947.