About Ferrero Rocher
Ferrero Rocher is an iconic premium chocolate brand created in 1982 in Alba, Piedmont, Italy, by the Ferrero Group—one of the world's largest confectionery companies. The distinctive gold-wrapped hazelnut chocolate has become a global symbol of celebration and gifting, now sold in 140 countries across five continents as the world leader in its category. The brand was launched in the UK in 1983, quickly becoming a favourite boxed chocolate for millions. British consumers will remember the famous 1990s "ambassador's reception" advertising campaign that established Ferrero Rocher as the quintessential luxury chocolate gift. To meet European demand, Ferrero now produces chocolates in the UK alongside its Italian facilities. Each Ferrero Rocher features a whole roasted hazelnut encased in smooth chocolate and crispy wafer, covered with hazelnut pieces and wrapped in signature gold foil. The range has expanded to include Ferrero Collection (variety boxes), Ferrero Golden Gallery, and seasonal offerings. The brand continues innovating with new campaigns—in 2025, launching "Raise A Rocher" to celebrate milestones and everyday achievements. Ferrero Group, founded in 1946 by Pietro Ferrero (creator of Nutella), is the world's second-largest chocolate producer. In 2025, Ferrero announced acquisition of WK Kellogg Co in a $3 billion deal, expanding beyond confectionery. Ferrero Rocher remains available at all major UK supermarkets as a premium gifting choice.











