About Fireball
Fireball Cinnamon Whisky is one of the world's most iconic flavoured spirits, a Canadian-born cinnamon whisky liqueur that has become a global phenomenon. Originally developed in Canada by Seagram in the mid-1980s as part of the Dr. McGillicuddy's flavoured schnapps range, the product was initially known as "Dr. McGillicuddy's Fireball Whisky" and was exclusively available in Canada. The brand's transformation began in 1989 when the Sazerac Company – a renowned New Orleans-based distillery with roots stretching back to the mid-19th century – purchased the rights to the formula and brand from Seagram. While Sazerac initially maintained the Dr. McGillicuddy's branding, they rebranded the product as "Fireball Cinnamon Whisky" in 2007, creating the distinctive identity that has since become recognisable worldwide. The rebranding proved to be a masterstroke. By 2011, Fireball was selling 45,000 cases annually with approximately $1.9 million in sales. Just two years later, shelf sales exceeded $61 million. The explosive growth continued, and by 2014, research analytics estimated the brand was achieving over $800 million in combined retail and bar sales. As of 2018, Fireball ranks among the top-selling whisky-related brands in the United States. Fireball's signature taste combines Canadian whisky with natural cinnamon flavour, creating a smooth yet spicy profile at 33% ABV (bottled as a whisky liqueur rather than straight whisky). The red-hot cinnamon kick has made it popular as both a shot and a mixer, particularly favoured in the bar and nightclub scene. The distinctive red and black bottle with its flame-breathing dragon logo has become instantly recognisable. UK shoppers can find Fireball Cinnamon Whisky at major supermarkets including Iceland and Morrisons in various sizes from miniatures to 70cl bottles. Grocefully helps you compare Fireball prices across UK retailers, ensuring you get the best deal on this spicy, cinnamon-infused spirit sensation.