About Florette
Florette is the UK's leading prepared salad brand, trusted by over 3.5 million shoppers each year. Operating in the £652 million fresh salad market, Florette has established itself as Britain's favourite choice for convenient, fresh salads straight from farm to fridge. The brand is backed by three farmer-owned cooperatives comprising 12,000 farmers, ensuring a direct connection between the fields where salads are grown and the tables where they're enjoyed. This unique ownership structure guarantees quality, freshness, and sustainable farming practices across the entire supply chain. Florette's extensive range includes classic bagged salads like Crispy, Sweet & Crunchy, and Mixed Leaves, alongside innovative ready-to-eat salad bowls. In 2025, the brand expanded with new Spicy Peri-Peri and Caesar salad bowls, meeting growing demand for convenient, flavourful lunch options with dressings and toppings included. With value sales up 27.7% year-on-year, Florette significantly outperforms the prepared salads market. The brand maintains its leadership through sustained marketing investment, including Food Network sponsorship and partnerships with Goodfood and olive magazines throughout the key summer months. Compare Florette prices across UK supermarkets on Grocefully to find the best deals on Britain's favourite prepared salads. Available at Tesco, Asda, Sainsbury's, Iceland, and convenience stores nationwide.













