About Freshpet
Freshpet is the pioneering fresh pet food brand that created the refrigerated pet food category. Founded in 2006 by former pet food executives Scott Morris, Cathal Walsh, and John Phelps in Secaucus, New Jersey, the company set out to revolutionise how pets are fed by making fresh, natural food with real ingredients and no preservatives. The founders' insight came from Australia, where fresh pet food represents 22% of the market. Recognising that American and UK consumers were ready for better options, they gathered expertise from both pet and human food industries. In October 2006, Freshpet began cooking nutritious, fresh meals for pets at their Quakertown, Pennsylvania facility—later expanding to Bethlehem and Texas. Freshpet's innovation extends beyond the food itself. They pioneered branded Freshpet Fridges in retail stores, creating an entirely new distribution model for fresh, refrigerated pet food. This operationally complex approach remains unmatched by competitors. The 2007 melamine pet food contamination crisis accelerated growth as pet owners sought safer alternatives. By 2014, Freshpet went public on NASDAQ (ticker: FRPT), solidifying their position as category creators. Their portfolio now includes Freshpet, Dog Joy, DogNation, Vital, and more. Look for Freshpet Fridges in UK supermarkets and compare prices on Grocefully.










