About Fruittella
Fruittella is a beloved fruit-flavoured confectionery brand known for its soft chews made with real fruit juice. The brand traces its origins to when brothers Michael and Pierre Van Melle traveled to Poland and discovered a procedure for producing soft fruit chews, bringing the original 'Tell Dough' recipe back to the Netherlands. This recipe not only created Fruittella but later inspired the creation of Mentos. Now owned by Perfetti Van Melle - the world's third largest confectionery company - Fruittella has maintained its commitment to fruity goodness. Since 2008, all Fruittella sweets have been made using only natural flavourings and colourings, reflecting growing consumer demand for cleaner labels. The brand has continued innovating with gelatine-free variants suitable for vegans and vegetarians, plus sugar-free and reduced sugar options. Fruittella always contains real fruit juice, delivering 'flavours from nature' that give each chew its characteristic fruity taste. The range includes classic fruit chews, fruity jellies, and newer products like water enhancers developed in collaboration with Manchester Drinks Company. Perfetti Van Melle, headquartered in Italy and still family-owned, distributes Fruittella to more than 150 countries worldwide. In the UK, Fruittella sits alongside other Perfetti Van Melle favourites including Mentos and Chupa Chups as popular confectionery choices in supermarkets and convenience stores.