About FRYS
Fry's Family Food is a pioneering plant-based brand founded in South Africa in 1991 by Wally and Debbie Fry, who began creating meat-free burgers and sausages in their family kitchen. Now part of the LIVEKINDLY Collective (since 2020), Fry's products are available worldwide with growing UK presence at major supermarkets. The brand focuses on crafting quality meat alternatives from top non-GM proteins sourced ethically, rigorously tested and certified free from pesticides. Products are 100% certified vegan, with most also certified Halal and Kosher. Popular items include Schnitzels, Sausage Rolls, and Nuggets—all consistently among their bestsellers. In 2024, Fry's launched the UK's first vegan formable mince—Shape & Sizzle Mince—at Tesco, high in fibre, low in saturated fat, and a good source of protein. This innovation won Best Plant-Based Mince in the Plant-Based Taste Awards. The broader range earned Best Vegan Meat at VegFest Awards in 2020 and 2021. Sainsbury's significantly expanded their Fry's listings with chilled meat alternatives, pastries, and snacks. The brand represents over 30 years of plant-based expertise, offering accessible, family-friendly meat alternatives that satisfy both vegans and flexitarians seeking quality protein options.














