About Fyffes
Fyffes is the world's oldest fruit brand, founded in 1888 by Edward Wathen Fyffe. The company began when Fyffe, a London tea trader, discovered exceptional bananas while visiting the Canary Islands with his wife. He persuaded his father to switch from tea to bananas, establishing an import business that would become a global brand. The iconic Fyffes blue label first appeared in 1929 and remains one of the most recognised fruit brand identities worldwide. The company has deep Irish heritage - Charles McCann became Ireland's first Fyffes agent in 1902, and in 1986 Irish group FII acquired Fyffes, making it an Irish company headquartered in Dublin. Fyffes has grown to become the largest importer of Fairtrade certified bananas in the world, demonstrating commitment to ethical sourcing and sustainable practices. Their Rainforest Alliance certified bananas meet strict environmental, social, and economic standards. The UK range includes Rainforest Alliance Bananas, Premium Bananas in various pack sizes, and Medium Gold Pineapples - carefully ripened in Fyffes' specialist facilities to ensure perfect taste and quality. In 2017, Fyffes was acquired by Japanese conglomerate Sumitomo Corporation, providing global resources while maintaining the brand's commitment to quality fruit that has been trusted for over 135 years. At Grocefully, compare Fyffes prices across UK supermarkets to find the best deals on the world's oldest and most trusted fruit brand.



