Genius Products

Compare prices across 3 UK supermarkets

Genius DGF White Farmhouse
2 stores

Genius DGF White Farmhouse

430g
£2.25Ocado logo

£0.52/100g

Available at 2 stores:

Ocado logo
£2.25
Asda logo
£2.75

💰 Save £0.50

Genius DGF Seeded Farmhouse

Genius DGF Seeded Farmhouse

430g
£2.25Ocado logo

£0.52/100g

Genius DGF Brown Farmhouse

Genius DGF Brown Farmhouse

430g
£2.25Ocado logo

£0.52/100g

Genius DGF Soft Toastie
2 stores

Genius DGF Soft Toastie

430g
£2.25Ocado logo

£0.52/100g

Available at 2 stores:

Ocado logo
£2.25
Asda logo
£2.75

💰 Save £0.50

Genius Gluten Free Soft White Toastie Loaf

Genius Gluten Free Soft White Toastie Loaf

430g
£2.25Morrisons logo

£0.52/100g

Genius Gluten Free Frozen Puff Pastry

Genius Gluten Free Frozen Puff Pastry

400g
£2.80Asda logo

£0.70/100g

Genius Free From Frozen Shortcrust Pastry

Genius Free From Frozen Shortcrust Pastry

400g
£2.80Asda logo

£0.70/100g

Genius Gluten Free Spicy Fruit Loaf
2 stores

Genius Gluten Free Spicy Fruit Loaf

400g
£3.08Asda logo

£0.78/100g

Available at 2 stores:

Asda logo
£3.08
Ocado logo
£3.10

💰 Save £0.02

Genius Gut Lovin' Artisan Tiger Bloomer
2 stores

Genius Gut Lovin' Artisan Tiger Bloomer

400g
£3.28Asda logo

£0.86/100g

Available at 2 stores:

Asda logo
£3.28
Ocado logo
£3.45

💰 Save £0.17

Genius Deliciously Gluten Free Blueberry Pancakes

Genius Deliciously Gluten Free Blueberry Pancakes

198g
£1.95Ocado logo

£0.98/100g

Genius Gluten Free Chocolate Muffins
2 stores

Genius Gluten Free Chocolate Muffins

160g
£1.65Ocado logo

£1.03/100g

Available at 2 stores:

Ocado logo
£1.65
Asda logo
£2.08

💰 Save £0.43

Genius Gluten Free 2 Chicken & Gravy Pies
2 stores

Genius Gluten Free 2 Chicken & Gravy Pies

160g2 pack
£3.60Asda logo

£1.13/100g

Available at 2 stores:

Asda logo
£3.60
Ocado logo
£3.85

💰 Save £0.25

Genius Gluten Free 2 Steak Pies
2 stores

Genius Gluten Free 2 Steak Pies

160g2 pack
£3.60Asda logo

£1.13/100g

Available at 2 stores:

Asda logo
£3.60
Ocado logo
£3.85

💰 Save £0.25

Genius Gluten Free 2 Sausage Rolls
2 stores

Genius Gluten Free 2 Sausage Rolls

200g
£2.70Asda logo

£1.35/100g

Available at 2 stores:

Asda logo
£2.70
Ocado logo
£2.80

💰 Save £0.10

Genius Gluten Free Pancakes
2 stores

Genius Gluten Free Pancakes

6 pack
£1.95Ocado logo

£0.32/unit

Available at 2 stores:

Ocado logo
£1.95
Asda logo
£2.34

💰 Save £0.39

Genius Gluten Free Crumpets
2 stores

Genius Gluten Free Crumpets

4 pack
£1.85Ocado logo

£0.46/unit

Available at 2 stores:

Ocado logo
£1.85
Asda logo
£2.24

💰 Save £0.39

Genius Gluten Free White Rolls
2 stores

Genius Gluten Free White Rolls

4 pack
£1.85Ocado logo

£0.46/unit

Available at 2 stores:

Ocado logo
£1.85
Asda logo
£2.28

💰 Save £0.43

Genius Gluten Free Triple Seeded Rolls
2 stores

Genius Gluten Free Triple Seeded Rolls

4 pack
£1.85Ocado logo

£0.46/unit

Available at 2 stores:

Ocado logo
£1.85
Asda logo
£2.34

💰 Save £0.49

Genius Gluten Free Brioche Burger Buns
2 stores

Genius Gluten Free Brioche Burger Buns

2 pack
£1.50Ocado logo

£0.75/unit

Available at 2 stores:

Ocado logo
£1.50
Asda logo
£1.98

💰 Save £0.48

Genius Gluten Free Blueberry Muffin

Genius Gluten Free Blueberry Muffin

2 pack
£1.65Ocado logo

£0.82/unit

Genius Deliciously Gluten Free Teacakes

Genius Deliciously Gluten Free Teacakes

2 pack
£1.95Ocado logo

£0.98/unit

Showing 21 of 36 products

About Genius: Showing 21 products available across UK supermarkets. Prices are updated regularly to ensure accuracy. Cross-store products show the cheapest available price.

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About Genius

Genius Foods revolutionised gluten-free bread in the UK when founder Lucinda Bruce-Gardyne launched her first fresh loaves in 2009. When her three-year-old son was diagnosed with severe gluten intolerance, she discovered that gluten-free bread was hard to find and poor quality. Drawing on her unique combination of a Physiology degree and professional chef training at Leiths, she spent three years developing recipes in her Edinburgh kitchen until she perfected a genuinely delicious gluten-free loaf. That determination paid off spectacularly. Tesco immediately saw the potential, and Genius quickly rolled out to 700 stores across the UK. Today, Genius is the UK's leading gluten-free bread brand, having transformed what was once a niche product into a mainstream supermarket staple. The Genius range has expanded well beyond the original white and brown loaves. Products now include seeded breads, soft rolls, crumpets, pancakes, wraps, and bagels, plus gut-health focused products. All are developed to taste as close to their gluten-containing counterparts as possible, addressing the common complaint that free-from products sacrifice taste for dietary compliance. The brand's innovation has earned multiple awards including Most Innovative Product from Coeliac UK, Innovation Awards at the Free-From Food Awards and Bakery Industry Awards. Founder Lucinda Bruce-Gardyne was elected Fellow of the Royal Society of Edinburgh in 2017. Compare Genius prices across Tesco, Sainsbury's, Asda, Morrisons, Waitrose and other UK supermarkets on Grocefully to find the best deals on gluten-free bread and bakery.

FAQs

Grocefully is a smart grocery shopping app that automatically compares prices across all major UK supermarkets (Tesco, ASDA, Sainsbury's, Morrisons, etc.) and helps you buy from the cheapest stores. We handle the complexity of split orders so you save money without any extra effort.

Our users save an average of 25-30% on their total grocery bill. For a typical £100 weekly shop, that's £20-25 in savings even after our 5% service fee. The exact amount depends on your shopping habits and the products you buy.

We currently support Tesco, ASDA, Sainsbury's, Morrisons, Waitrose, and Iceland. We're constantly adding new stores and will notify you when more become available.

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Our AI scans real-time prices from all supported supermarkets every time you shop. It finds exact matches or suitable alternatives for each item on your list, then automatically selects the cheapest option while considering delivery fees and minimum order requirements.

You can set brand preferences for any item. If you prefer specific brands, Grocefully will only compare prices for those brands. You can also allow substitutions for some items while keeping others fixed.

Grocefully shows you available delivery slots from each store and helps coordinate them. We optimize to get you the most convenient delivery times while maintaining the best prices.

Yes! You can link your loyalty cards from each supermarket and continue earning points on all your purchases. We'll automatically apply any available discounts.

We charge a simple 5% service fee on your total order value. For example, if your groceries cost £100, you'll pay £5 as a service fee. This covers our costs for finding you the best prices, handling multiple orders, and providing customer support.

Our users save an average of 25-30% per shop. Even after the 5% service fee, you're still saving 20-25% on average. For a £100 shop, you'd save £25-30 and pay £5 in fees, netting you £20-25 in savings!

The service fee is automatically calculated and shown before you complete your order. It's added to your total, so you only make one payment. No hidden charges or surprises.

Yes! Grocefully is completely free to download and use. You only pay the 5% service fee when you place an order. Browse, compare prices, and create shopping lists as much as you want without any charges.

No hidden fees! You pay the grocery prices (same as shopping directly), the stores' delivery fees (if any), and our 5% service fee. That's it. We believe in complete transparency.

If you're not happy with your savings, contact our support team. We'll review your order and if we didn't save you money (after accounting for our fee), we'll refund the service fee. Your satisfaction is our priority.

Yes, you can modify orders up until the supermarket's cut-off time (usually a few hours before delivery). Any changes are automatically synced across all your orders.

If an item is out of stock, we'll automatically find the next cheapest option from another store or suggest a suitable replacement. You can set preferences for how you want us to handle substitutions.

Refunds are processed according to each supermarket's policy. If you're not satisfied with your savings, contact our support team - we offer a money-back guarantee on our service fee.

Our customer support team is here to help resolve any issues. We work directly with the supermarkets to ensure quick resolution of any problems.

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