About Go Ahead
Go Ahead is one of the UK's favourite healthier biscuit brands, owned by pladis, the global snacking company behind McVitie's. The range offers a delicious selection of better-for-you snacks including Crispy Fruit Slices, Fruit & Oat Bakes, Yogurt Breaks, and FibreJacks designed for health-conscious consumers who don't want to sacrifice taste. Go Ahead Fruit Slices are the brand's number one bestseller, featuring crispy biscuits with dried fruit including sultanas, currants, and fruit flavourings in varieties like Apple, Forest Fruit, and Raspberry. The Yogurt Breaks combine yogurt-flavour topping with light, crispy biscuits. FibreJacks are high-fibre flapjacks packed with wholegrain oats. The newest addition is the Wholistic range—cold-pressed nut butter snack bars in Peanut, Dark Chocolate & Sea Salt and Almond & Raspberry. These non-HFSS bars are available at Sainsbury's Local, WH Smith, Amazon, and Ocado. Compare Go Ahead prices at Grocefully to find the best deals on healthier snacking options across UK supermarkets.











