About Good Boy
Good Boy is a beloved British dog treats brand with over 60 years of heritage, created in 1962 with the launch of their iconic Choc Drops. The brand is owned by Armitage Pet Care, a company with roots dating back to 1775 when Samuel Fox Armitage founded the business as a chicken feed producer. In the 1960s, Armitage pivoted to focus solely on pet products, acquiring what would become their flagship brand: Good Boy. The brand's success was recognised with a Royal Warrant in 1976, making it the preferred pet food manufacturer to Queen Elizabeth II. Armitage Pet Care has grown into a significant player in the UK pet industry, with over 2,000 products and 200 years of experience. The company experienced remarkable growth under Rutland Partners ownership from 2017, with sales growing at a 17% compound annual rate. In a testament to Good Boy's market strength, Spectrum Brands Holdings acquired Armitage Pet Care for £140 million, representing almost six times the value when Rutland invested. By 2017, Good Boy had sold over 16 million high-meat treats worldwide through their Pawsley & Co range alone. Good Boy Choc Drops are the brand's original and most iconic product, made in the UK for over 50 years. Unlike chocolate which is toxic to dogs, these treats are made from carob - a dog-friendly, naturally sweet alternative that's high in fibre. The sugar-free formulation makes them ideal for hyperactive dogs, overweight pets, or those with diabetes. Fortified with Vitamins A and D3 for healthy skin, bone growth, and eyesight, Choc Drops come in resealable bags and work perfectly as training rewards or everyday treats. The Good Boy Chewy Deli range represents the brand's premium natural treats offering. Chewy Twists with Chicken are made from 100% natural chicken breast meat, oven-baked using carefully selected ingredients. These treats are high in protein and low in fat (just 2%), wheat and cereal free, with no artificial colours, flavours, or preservatives - making them suitable for dogs with sensitive tummies. The Pawsley & Co sub-brand extends this natural approach with Chewy Chicken Strips, Chewy Venison Steaks, and other protein-rich options. Beyond treats, Good Boy offers a comprehensive range of dog accessories including toys, feeding bowls, and grooming products. The brand positions itself as understanding what dogs (and their owners) really want, combining over 50 years of experience with ongoing product innovation. Good Boy products are widely available across UK retailers including pet specialists like Jollyes, Pets at Home, and VetUK, supermarkets, and online through Amazon UK. The brand's accessibility and trusted reputation make it a staple in British households with dogs. Using Grocefully to compare Good Boy prices across retailers ensures you find the best deals on these popular dog treats.