About Goodlife
Goodlife is a pioneering British vegetarian frozen food brand that has been making vegetables the star of the show since 1989. Founded in Newark, Nottinghamshire, the company has spent over three decades crafting delicious meat-free meals using only natural ingredients—long before plant-based eating became mainstream. The brand specialises in frozen vegetable-based products including vegetable burgers, falafel, and a range of quick and easy meat-free meals. Goodlife's philosophy centres on celebrating vegetables rather than imitating meat, creating products where the natural flavours and textures of vegetables shine through. In 2017, Goodlife Foods was acquired by Dutch frozen snack producer Izico Food Group (now GoodLife Foods Group), one of Europe's leading frozen snacks companies. This acquisition strengthened the parent company's vegetable product portfolio while providing Goodlife access to European markets and continued investment in product development. Today, Goodlife products are available at major UK retailers including Waitrose, Ocado, and Iceland, serving families seeking convenient, healthy meat-free options. The brand continues to provide tasty vegetarian recipes to both retail consumers and the foodservice industry, with their healthy offerings featuring on menus across the UK. As vegetarian and flexitarian diets become increasingly popular, Goodlife's 35+ years of expertise positions them as trusted pioneers in the plant-based frozen food space.