About Haagen Dazs
Häagen-Dazs is a world-renowned premium ice cream brand, established in The Bronx, New York in 1960 by Polish-Jewish immigrants Reuben and Rose Mattus. Starting with just three flavours—vanilla, chocolate, and coffee—the brand has grown into a global icon of luxury ice cream, available in over 90 countries worldwide. The name "Häagen-Dazs" was invented by founder Reuben Mattus to sound Danish-European, as a tribute to Denmark's exemplary treatment of Jewish citizens during World War II. Early packaging even featured an outline map of Denmark. This distinctive branding helped position the ice cream as a sophisticated, European-style premium product. Häagen-Dazs has been available in the UK since 1987, becoming synonymous with indulgent, luxury ice cream. The brand is known for using only the finest natural ingredients—no artificial colours, preservatives, emulsifiers, or genetically modified ingredients. Their commitment to quality means each tub delivers an exceptionally rich, creamy texture. Outside North America, Häagen-Dazs is owned and operated by General Mills, with products manufactured at a dedicated facility in Tilloy-lès-Mofflaines, France since 1992. In the US and Canada, the brand is licensed to Froneri, a joint venture established in 2016. The UK range includes classic tubs in flavours like Belgian Chocolate, Strawberry Cheesecake, Cookies & Cream, Salted Caramel, Dulce De Leche, and Vanilla. The popular Stickbar collection offers on-the-go indulgence with Belgian milk chocolate-coated bars in various flavours. Mini Cup multipacks provide perfect portion-controlled treats. Häagen-Dazs ice cream is available at major UK supermarkets including Tesco, Sainsbury's, Asda, Morrisons, and Ocado, as well as convenience stores and the Häagen-Dazs café chain. Compare prices across retailers with Grocefully to find the best deals on premium ice cream.






