HG Products

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About HG

HG is a specialist cleaning products brand headquartered in Almere, Netherlands, with origins dating back to the 1960s. The name derives from Swedish businessman Håkan Gip, who had high-quality cleaning products developed by the University of Stockholm, initially for swimming pools. In 1969, Dutch company Van Altena B.V. from Heemstede began importing these Swedish HG products, finding success not only in swimming pools but also among builders' merchants selling ceramic tiles. When the Swedish company was sold to Finnish owners in the mid-1970s and production moved to northwest Finland, Van Altena purchased the HG formulas and brand rights, establishing manufacturing in Oldenzaal, Netherlands. The company strategically shifted focus from trade to the consumer market, positioning HG as "the brand for all cleaning and maintenance problems in and around the house." The UK was among the first export markets, along with Belgium and Germany. Today, HG products are available at over 3,000 stockists across Britain and more than 45 countries worldwide. The product range now exceeds 300 different HG cleaners covering bathroom and shower, kitchen, carpet and upholstery, floor care, furniture polish and restoration, mould removal, metal cleaning, oven and cookware, stain removal, windows and glass, leather care, outdoor cleaning, and garden maintenance. Each product targets specific cleaning problems with specialist formulations. HG has expanded through acquisitions: Blue Wonder (disinfectant cleaning market leader) joined in 2021, followed by Ecozone (UK ecological home care brand) in 2022. In 2025, two HG products achieved Good Housekeeping Institute expert approval, and the brand won a Corporate LiveWire Innovation & Excellence Award as Cleaning Product Supplier of the Year. HG employs over 150 people and is available at UK retailers including Lakeland, B&Q, Amazon, and major supermarkets. Compare prices across retailers with Grocefully.

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Our users save an average of 25-30% on their total grocery bill. For a typical £100 weekly shop, that's £20-25 in savings even after our 5% service fee. The exact amount depends on your shopping habits and the products you buy.

We currently support Tesco, ASDA, Sainsbury's, Morrisons, Waitrose, and Iceland. We're constantly adding new stores and will notify you when more become available.

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You can set brand preferences for any item. If you prefer specific brands, Grocefully will only compare prices for those brands. You can also allow substitutions for some items while keeping others fixed.

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Yes! You can link your loyalty cards from each supermarket and continue earning points on all your purchases. We'll automatically apply any available discounts.

We charge a simple 5% service fee on your total order value. For example, if your groceries cost £100, you'll pay £5 as a service fee. This covers our costs for finding you the best prices, handling multiple orders, and providing customer support.

Our users save an average of 25-30% per shop. Even after the 5% service fee, you're still saving 20-25% on average. For a £100 shop, you'd save £25-30 and pay £5 in fees, netting you £20-25 in savings!

The service fee is automatically calculated and shown before you complete your order. It's added to your total, so you only make one payment. No hidden charges or surprises.

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If you're not happy with your savings, contact our support team. We'll review your order and if we didn't save you money (after accounting for our fee), we'll refund the service fee. Your satisfaction is our priority.

Yes, you can modify orders up until the supermarket's cut-off time (usually a few hours before delivery). Any changes are automatically synced across all your orders.

If an item is out of stock, we'll automatically find the next cheapest option from another store or suggest a suitable replacement. You can set preferences for how you want us to handle substitutions.

Refunds are processed according to each supermarket's policy. If you're not satisfied with your savings, contact our support team - we offer a money-back guarantee on our service fee.

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