About Hilife
HiLife is a British pet food brand owned by Town & Country Petfoods, a family business established in 1974 by John Parkinson in Melton Mowbray, Leicestershire. The company originally supplied supermarket chains Hillards, Fine Fare, and Gateway with own-label pet foods, whilst also manufacturing HiLife branded products for Boots the Chemist. In 1987, when Boots made the decision to stop selling pet food, John took the bold step of purchasing the HiLife brand name, transforming the business into a focused branded pet food company. The Parkinson family built HiLife into a trusted national pet food brand over the following decades. John was joined by his sons Tony and Peter, and daughter Julie, making Town & Country Petfoods a genuine family operation of pet owners creating food for pets. This family ownership has allowed the company to prioritise quality and ethics over volume, resulting in retail sales values exceeding £40 million whilst maintaining artisan production standards that mass-market manufacturers often sacrifice. HiLife has distinguished itself through environmental leadership in the pet food industry. The company became the first UK pet food manufacturer to sign an agreement with the Earth Island Institute to purchase verified Dolphin Safe tuna, demonstrating their commitment to sustainable and ethical sourcing. Their fish products come from Thailand, renowned globally for premium tuna quality and food production facilities meeting EU standards, whilst an increasing number of products are manufactured at their UK facilities. The HiLife product range includes super-premium wet and dry food for both dogs and cats. Their flagship "It's only Natural" range offers natural ingredient formulations without artificial additives, featuring cat food in jelly with tuna, chicken, and luxury seafood options, plus complete dog food varieties. The "Feed Me!" range provides nutritionally complete dry dog food in flavours like turkey with chicken and bacon, and beef with cheese. The range extends to kitten and puppy formulas, plus popular natural chicken breast cat treats.

















