About Hofmeister
Hofmeister is an iconic British beer brand with roots in the 1980s and 1990s, famous for its beloved mascot George the Bear—a six-foot, pint-drinking, snooker-playing bear in a pork pie hat whose TV ads (the last ever directed by Orson Welles) became so popular they were eventually banned for appealing too much to children. By 1990, Hofmeister ranked as Britain's fourth-largest beer brand. After disappearing following a series of mergers that left the brand with Heineken, Hofmeister was acquired by Spencer Chambers and Richard Longhurst in 2016 and completely reimagined. Now brewed by Schweiger brewery near Munich at 5% ABV, the new Hofmeister is a genuine Bavarian premium lager that won Best Lager at the IWSC in 2017—the first lager to achieve five stars at the awards. The transformation from 1980s pub favourite to premium lager served at The Ritz, Harrods and The Connaught represents one of Britain's most remarkable beer revivals. The bear mascot was reimagined in a more natural, powerful form—symbol of Bavarian identity rather than comedy cockney—while maintaining the brand's playful heritage. Grocefully helps UK beer enthusiasts compare Hofmeister prices across retailers. Whether nostalgic for George the Bear or discovering this award-winning Bavarian lager for the first time, find the best deals on this reimagined British classic.
