About Homepride
Homepride has been a trusted name in British kitchens for generations, from its origins as a Midlands flour brand in the 1920s to its position today as a leading maker of cooking sauces. The brand's beloved mascot Fred the Flour Grader has been helping families cook since 1964, originally promoting flour with the memorable catchphrase "Because graded grains make finer flour." In 1963, a technological breakthrough in flour production created a product that no longer needed sifting, revolutionising home baking under the Homepride name. The brand expanded in 1974 with the launch of prepared cooking sauces, and Fred seamlessly transitioned to become the face of both product ranges. His distinctive bowler hat and no-nonsense demeanour have made him one of Britain's most recognisable advertising characters. Today's Homepride cooking sauce range helps families create hearty British and Italian favourites with minimal effort. Popular options include Sausage Casserole, Beef Casserole, Pasta Bakes in varieties like Tomato & Herb and Cheese & Bacon, plus chicken cooking sauces. The flour range continues to offer plain and self-raising flour for home baking. The brand operates under split ownership: Premier Foods produces the cooking sauces whilst Kerry Group manufactures the flour under licence. Both divisions maintain the quality standards and family-friendly positioning that have made Homepride a store cupboard staple. Compare Homepride sauce and flour prices across Tesco, Sainsbury's, Asda, Morrisons and other UK supermarkets on Grocefully.























