About I Cant Believe Its Not Butter
I Can't Believe It's Not Butter (often abbreviated ICBINB) is one of the world's most recognisable butter-alternative spreads. Originally launched by Unilever and now owned by Upfield, this iconic brand has been a kitchen staple since its introduction in 1981, famously positioned as tasting so good you can't tell it's not real butter. The range includes Original and Light varieties in various sizes from 250g tubs to larger 1kg options for families. Made from a blend of vegetable oils, I Can't Believe It's Not Butter offers a lower saturated fat alternative to traditional butter while maintaining a rich, buttery taste suitable for spreading on toast or cooking. Compare I Can't Believe It's Not Butter prices across UK supermarkets with Grocefully. Find the best deals at Tesco, Sainsbury's, Asda, Morrisons, and other retailers on this classic spread that has been challenging butter for over four decades.



