About Ice3
Ice3 is a premium ice brand that has launched its distinctive slow-dilution ice balls into the UK retail market, offering budding mixologists and home drink enthusiasts an upmarket alternative to traditional ice cubes. Originally from Italy and produced in Spain by pan-European ice manufacturing group Procubitos, Ice3 is distributed in the UK by Whole Ice. The Ice3 ice balls are specifically designed for cocktails, iced coffee, and other premium drinks where slow dilution matters. Unlike standard ice cubes that melt quickly and water down beverages, Ice3's spherical shape provides a slower melt rate, keeping drinks perfectly chilled without compromising flavour. The 600g packs retail at around £2.75 and are marketed toward consumers who take their drinks seriously. The brand has made history with what Whole Ice claims is the first-ever television advertising campaign for any ice brand in the UK. The advertising push includes spots on Netflix, ITV, and Amazon, timed ahead of the Christmas party season, supported by social media campaigns targeting cocktail enthusiasts and home entertainers looking to elevate their drink presentation. Ice3 ice balls are currently available at Tesco and Iceland stores across the UK, positioning the brand in the premium frozen aisle alongside traditional ice cube offerings. As the at-home cocktail trend continues to grow, Ice3 fills a gap in the market for consumers who want professional-quality ice without investing in specialist equipment. Compare Ice3 prices at Grocefully.
