About Inchs
Inchs is the UK fastest-growing cider brand, launched by Heineken UK in 2021 and achieving remarkable 49% value growth. Made with 100% British apples grown within 40 miles of their mill, Inchs champions sustainability by turning apple waste into green energy and using no artificial flavours, sweeteners or colours. The brand has added 16 million pounds to the UK cider category and holds the highest value share growth at 4.6%. In 2025, Heineken expanded the range with Inchs 0.0 (the UK first dealcoholised cider), Inchs Cloudy for younger drinkers, and Inchs Riversider. With strong retail presence and major marketing campaigns, Inchs represents the new generation of sustainable British cider.




