About James White
James White Drinks is a family-owned British juice company based at Whites Fruit Farm in Suffolk, producing premium organic juices since 1989. The company started by crafting single variety apple juices as fine non-alcoholic alternatives to wine and has grown into one of the UK's most respected organic drinks producers. The brand is best known for Beet It concentrated beetroot juice shots, used by over 200 universities worldwide for medical and sports performance research. Studies have shown benefits including blood pressure reduction and enhanced physical stamina. Their Big Tom spicy tomato juice holds a Royal Warrant, originally granted by Queen Elizabeth II in 2002 and continued under King Charles. James White's range includes organic fruit and vegetable juices, Thorncroft hedgerow-inspired cordials, Great Uncle Cornelius English Refreshers, and Zinger Shots. A Soil Association member for over 25 years, organic drinks now represent more than 50% of their total sales. In 2025, the company invested £250,000 in new machinery at their Suffolk factory and won a Great Taste Award for their Veg It Juice. Compare James White Drinks prices at Grocefully to find the best deals across UK supermarkets.



















